BBA with Major in Marketing
Kate MacKenzie, Marketing Coordinator at Sony Pictures Entertainment
Manning Alumnus, Class of '13
Program Requirements
45 hours - Required business courses for all BBA majors
- BUSI 1013 Financial Accounting 1
- BUSI 1703 Introduction to Business
- BUSI 2803 Business Technology Management
- BUSI 2013 Management Accounting
- BUSI 2223 Fundamentals of Finance 1
- BUSI 2233 Fundamentals of Finance 2
- BUSI 2423 Marketing Principles
- BUSI 2433 Marketing Strategy
- BUSI 2513 Operations Management
- BUSI 2733 Organizational Behaviour 1
- BUSI 2743 Organizational Theory
- BUSI 3063 Business Analytics Modelling
- BUSI 3613 Business Law
- BUSI 4953 Busi & Corporate Strategy
- BUSI 4963 Strategic Issues in Busi
15 hours - Required non-business courses for all BBA majors
- ECON 1013 Microeconomic Principles
- ECON 1023 Intro to the Study of Macroeconomics
- ECON 2613 Empirical Analysis in Econ & Busi
- COMM 1213 Communication 1
- MATH 1613 Gen Linear Algebra Calc:Busi/Econ
- NOTE: MATH 1013 may be taken instead of MATH 1613
6 Hours - Required marketing course
- BUSI 3433 Consumer Behaviour
- BUSI 3473 Marketing Research
15 Hours - Marketing electives chosen from the following
- BUSI 3463 Global Mktg Strategy
- BUSI 4403 Advanced Marketing Management
- BUSI 4413 Personal Selling & Sales Management
- BUSI 4423 Advertising & Promotion Management
- BUSI 4433 Digital Marketing
- BUSI 4483 Strategic Brand Management
- BUSI 4543 Customer Management
- BUSI 4633 Ethics, Morality & Social Responsibility
- BUSI 4653 Strategic Busi Development
- BUSI 4933 Project in Business 1
- BUSI 4943 Project in Business 2
27 Hours - Non-business Electives
Students select 27 hours of non-business electives
12 hours - University Electives (Business or Non-business Courses)
Students select 12 hours of business or non-business electives