BBA with Major
in Marketing

Manning alumnus, Class of '13
Manning alumnus, Class of '13
Kate MacKenzie, Marketing Coordinator at Sony Pictures Entertainment
Kate MacKenzie, Marketing Coordinator at Sony Pictures Entertainment

NOTE: Students who wish to choose a major would normally declare their major during their second year.

Program Requirements

Required business courses for all BBA majors
45 Hours
  • BUSI 1013 Financial Accounting 1
  • BUSI 1703 Introduction to Business
  • BUSI 2803 Business Technology Management
  • BUSI 2013 Management Accounting
  • BUSI 2223 Fundamentals of Finance 1
  • BUSI 2233 Fundamentals of Finance 2
  • BUSI 2423 Marketing Principles
  • BUSI 2433 Marketing Strategy
  • BUSI 2513 Operations Management
  • BUSI 2733 Organizational Behaviour 1
  • BUSI 2743 Organizational Theory
  • BUSI 3063 Business Analytics Modelling
  • BUSI 3613 Business Law
  • BUSI 4953 Busi & Corporate Strategy
  • BUSI 4963 Strategic Issues in Busi
Required non-business courses for all BBA majors
15 Hours
  • ECON 1013 Microeconomic Principles
  • ECON 1023 Intro to the Study of Macroeconomics
  • ECON 2613 Empirical Analysis in Econ & Busi
  • COMM 1213 Communication 1
  • MATH 1613 Gen Linear Algebra Calc:Busi/Econ

NOTE: MATH 1013 may be taken instead of MATH 1613

Required marketing course
6 Hours
  • BUSI 3433 Consumer Behaviour
  • BUSI 3473 Marketing Research
Marketing electives chosen from the following
15 Hours
  • BUSI 3463 Global Mktg Strategy
  • BUSI 4403 Advanced Marketing Management
  • BUSI 4413 Personal Selling & Sales Management
  • BUSI 4423 Advertising & Promotion Management
  • BUSI 4433 Digital Marketing
  • BUSI 4483 Strategic Brand Management
  • BUSI 4543 Customer Management
  • BUSI 4633 Ethics, Morality & Social Responsibility
  • BUSI 4653 Strategic Busi Development
  • BUSI 4933 Project in Business 1
  • BUSI 4943 Project in Business 2
Non-business electives
27 Hours

Students select 27 hours of non-business electives

University electives (business or non-business courses)
12 Hours

Students select 12 hours of business or non-business electives