F.C. Manning Faculty
and Staff

Wenxia Guo
Associate Professor
Area: Marketing
  (902) 585-1410
  • BEng (ShangHai)
  • MSc (U of Manitoba)
  • PhD (U of Manitoba)
  • BUSI 2413 Introductory Marketing
  • BUSI 2433 Marketing Strategy
  • BUSI 3463 Global Mktg Strategy
Research Interests
Persuasion, Across-cultural Retailing, Online Shopping, Charity

Dr. Wenxia Guo joined F.C. Manning School of Business Administration in 2015. She received her Ph.D. in Marketing (2012) and MSc (2007) from University of Manitoba. Before she joined F.C. Manning School of Business Administration, she taught in City University of Hong Kong as an assistant professor for three years.Dr. Guo currently teaches Marketing Strategy and Introductory Marketing. Her primary research interests lie in cross-culture research on consumer behavior such as the influence of culture on consumer purchase, online shopping, persuasion, and charity. Her research papers have been published in a number of academic journals and proceedings and presented in various international conferences (e.g., ACR, SCP etc.).