Donna Sears
Associate Professor, Marketing

 

Contact
Credentials
BA (Mount Allison)
MBA (University of New Brunswick - Saint John)
PhD (McGill)
Bio

Dr. Donna Sears is an Associate Professor in the FC Manning School of Business at Acadia University, holding a PhD from McGill University and an MBA from the University of New Brunswick. Her research focuses on hedonic consumption experiences, particularly as related to wine consumers and wine tourism. She has presented her work at various international conferences such as Advances in Consumer Research, Academy of Wine Business Research, Wine & Culinary Tourism Futures Conference, and the Society for Marketing Advances. Dr. Sears often works with organizations in the community and regularly presents her work to community and industry groups. Dr. Sears is actively involved in promoting Nova Scotia as a tourist destination, as a former member of the Board of Directors for Tourism Nova Scotia. In addition to mentoring students in her classes, Dr. Sears often engages with students in her research and through her involvement in the Steamspace (Acadia’s Makerspace for Everyone – www.steamspace.ca) project.

Courses
BUSI 2423 Marketing Principles
BUSI 3473 Marketing Research
BUSI 3483 Advanced Business Research
BUSI 4433 Digital Marketing
Research Interests

In broad terms, my research relates to hedonic consumption, most often with a wine consumer/wine tourism lens. This research area touches on consumer psychology, sensory science, marketing, and other business functions. I am in the midst of several projects that are all tied, in some way, to wine tourism and wine consumer behaviour.