Kate MacKenzie (’13), Marketing Coordinator at Sony Pictures Entertainment

BBA with Major in Marketing

NOTE: Students who wish to choose a major would normally declare their major during their second year.

Program Requirements

Required business courses for BBA majors
45 Hours
Required non-business courses for BBA majors
15 Hours

NOTE: MATH 1013 may be taken instead of MATH 1613

Required marketing course
3 Hours
Marketing electives chosen from the following
15 Hours
  • BUSI 3463 International Mktg Strategy
  • BUSI 4403 Advanced Marketing Management
  • BUSI 4413 Personal Selling & Sales Management
  • BUSI 4423 Advertising & Promotion Management
Non-business electives
30 Hours

Students select 30 hours of non-business electives

University electives (business or non-business courses)
12 Hours

For those in the second-year Core program, BUSI 2993 is required and requirements in this category are only 9 hours.