BBA with Major
in Marketing

Manning alumnus, Class of '13
Manning alumnus, Class of '13
Kate MacKenzie, Marketing Coordinator at Sony Pictures Entertainment
Kate MacKenzie, Marketing Coordinator at Sony Pictures Entertainment

NOTE: Students who wish to choose a major would normally declare their major during their second year.

Program Requirements

Required business courses for all BBA majors
45 Hours
Required non-business courses for all BBA majors
15 Hours

NOTE: MATH 1013 may be taken instead of MATH 1613

Required marketing course
6 Hours
Marketing electives chosen from the following
12 Hours
  • BUSI 3463 International Mktg Strategy
  • BUSI 4403 Advanced Marketing Management
  • BUSI 4413 Personal Selling & Sales Management
  • BUSI 4423 Advertising & Promotion Management
Non-business electives
30 Hours

Students select 30 hours of non-business electives

University electives (business or non-business courses)
12 Hours

Students select 12 hours of business or non-business electives