One of Dr. Wenxia Guo’s research interests is cross-cultural influence on consumer behavior. The findings of her research are brought into her International Marketing class to teach important lessons to business students and future marketers. Cross-cultural lessons are important because globalization is growing with the development of technology and the increasing awareness of diversity. Due to this trend, the idea to
Go Global is common sense for most companies, regardless of their size. But to truly go global, every international marketer faces an unavoidable obstacle: cultural difference.
To develop an international mindset, one must understand that patterns of perceiving and thinking are different across cultures. For example, people from collectivist cultures are more likely to think in a holistic way, whereas people from individualist cultures tend to think more analytically. Different thinking styles result in varied levels of creativity. Dr. Guo shares her findings in the classroom to ensure that students are aware of this difference in thinking and perceiving across societies. Once aware, students become more understanding and tolerant of the difference between co-workers from different cultural backgrounds. Such knowledge will benefit students in their future careers, and prepare them for working in global companies.
The strong understanding of material that Acadia BBA students gain in the classroom is a clear benefit in the competitive business world, and professorial research in the classroom is essential to ensuring students grasp beneficial concepts thoroughly. Professors such as Dr. Guo not only teach students knowledge, but they also teach students how to prepare for global encounters in their future careers. It is no wonder that the F.C. Manning School of Business Administration develops students into competitive individuals who are sought out by employers.
About the Manning School
Founded in 1957, the Manning School at Acadia University is home to over 600 students from over 20 countries. With 23 faculty members from a variety of academic and professional backgrounds, the Manning School offers small classes that encourage concentrated interaction between students and faculty. Our students have opportunities to learn outside the classroom through co-op placements, projects with local enterprises, and international exchanges. Firmly rooted in a rich institutional legacy that personifies the very essence of a liberal education, the Bachelor of Business Administration (BBA) program at Acadia is challenging and flexible, allowing students to explore a broad range of interests and producing well-rounded graduates who are well-positioned to pursue varied professional opportunities. Our graduates work in leadership roles across Canada and around the globe, with many having made their Acadia BBA degree a pathway to prestigious graduate programs.