BBA
with Major
in Marketing

BBA students have the option to complete a major in the area of marketing. NOTE: Students who wish to choose a major would normally declare their major during their second year.

Program Requirements

Required business courses for BBA majors
45 hours
BUSI 1013Financial Accounting 1 BUSI 1703Introduction to Business
BUSI 2013Management Accounting BUSI 2223Fundamentals of Finance 1
BUSI 2233Fundamentals of Finance 2 BUSI 2423Marketing Principles (was 3033)
BUSI 2433Marketing Strategy (was 3043) BUSI 2513Operations Management (was 3053)
BUSI 2733Organizational Behaviour 1 BUSI 2743Organizational Theory
BUSI 2803Business Technology Management BUSI 3063Management Science
BUSI 3613Business Law BUSI 4953Busi & Corporate Strategy
BUSI 4963Strategic Issues in Busi
Required non-business courses for BBA majors
15 hours
COMM 1213Communication 1 ECON 1013Microeconomic Principles
ECON 1023Macroeconomic Principles ECON 2613Analysis of Econ & Busi 1
MATH 1613Gen Linear Algebra Calc:busi/econ

NOTE: MATH 1013 may be taken instead of MATH 1613.

Required marketing course
3 hours
BUSI 3433Consumer Behaviour
Marketing electives chosen from the following
15 hours
BUSI 3463International Mktg Strategy BUSI 4403Advanced Marketing Mgmt
BUSI 4413Personal Sell & Sales Mgmt BUSI 4423Advertising/promotion Mgmt
BUSI 4433Marketing Channels BUSI 4473Marketing Research
BUSI 4483Strategic Brand Management BUSI 4543Customer Management
BUSI 4653Strategic Busi Development
Non-business electives
30 hours
University electives (business or non-business courses)
12 hours

For those in the second-year Core program, BUSI 2993 is required and requirements in this category are only 9 hours.