F.C. MANNING
SCHOOL of BUSINESS
Within the School of Business, students have the option (subject to MPHEC approval) to complete a major in the functional discipline of marketing. This option would be of particualr interest to students wishing to pursue careers in the marketing area.
Paul Callaghan,
Program & Administrative Coordinator,
F.C. Manning School of Business

Typical Four Year BBA with Major in Marketing

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Year 1: Foundation Year 2: CORE Years 3 and 4: Interest Driven Learning
BUSI 1703: Introduction to BusinessBUSI 2733: Organizational BehaviourBUSI 3613: Business Law 1BUSI 4953: Business and Corporate Strategy
BUSI 1013: Financial Accounting 1BUSI 2013: Management AccountingBUSI 3063: Management Science 1BUSI 4963: Strategic Issues in Business
COMM 1213: Communication 1BUSI 2223: Managerial Finance 1BUSI 2803: Management of InformationMarketing Elective
MATH 1613: General Lin Alg Calc for Busi and EconBUSI 2423: Marketing PrinciplesBUSI 3433: Consumer BehaviourMarketing Elective
ECON 1013: Microeconomic PrinciplesBUSI 2993: Professional DevelopmentMarketing ElectiveMarketing Elective
ECON 1023: Macroeconomic PrinciplesBUSI 2513: Operations ManagementMarketing ElectiveBusiness Elective
ECON 2613: Analysis of Economics and Business 1BUSI 2743: Organizational TheoryBusiness ElectiveBusiness Elective
Non-business electiveBUSI 2233: Managerial Finance 2Non-business electiveNon-business elective
Non-business electiveBUSI 2433: Marketing StrategyNon-business electiveNon-business elective
Non-business electiveNon-business electiveNon-business electiveNon-business elective
Introduction to financial statements from the user's perspective. Students learn how to read and analyze the income statement, balance sheet and cash flow statement.
Introduces students to various structures of business, industry, and organizations, the influence of external factors on organizations, the interrelationship with society, the functional areas of business, and the role of managers. This is done from a historical perspective, understanding how business and our market system have developed over time, and how philosophies and ideologies have influenced businesses development.
The development of various accounting concepts as an aid in managerial decisions. An examination of the information provided by financial statements, reports, budgets and other sources of data available to management. The role of accounting in the business environment and its relationship to general decision theory. Prereq: Busi 1013 with C- or better or equivalent
A combination of lecture, case study, group interaction and field research to introduce students to the theory and practice of finance. The course will focus on the basic concepts and frameworks in finance. Topics covered will include: the goals and functions of financial management; financial analysis; financial forecasting; operating and financial leverage; working capital management; and the time value of money. (2h studio) Prereq: Econ 1013, 1023, and 2613, Math 1613 or 1013, each with C- or better and Busi 2013 as a corequisite
Lectures, case studies, group interaction and field research introduce students to the theory and practice of finance. The course focuses on basic financial concepts and frameworks. Topics include the time value of money; valuation and rates of return; cost of capital; capital budgeting; long-term financing; mergers and reorganizations; mergers; and international financial management. (2h studio) Prereq: Busi 2223 with C- or better
The basic concepts and principles of marketing as practiced by organizations. The intent is to provide students with an understanding of how the marketing function fits within the overall structure of the organization and how it contributes to achieving the organization's mission. Areas include the marketing environment, marketing research, consumer behaviour, the marketing mix (4P's), segmentation, targeting, positions, and marketing strategy. Prereq: Comm 1213, Econ 1013 and 1023 each with C- or better and Busi 2013 as a corequisite
A continuation of Busi 2423 (formerly Busi 3033) with an emphasis on the application of basic concepts and theories to a variety of marketing issues. The intent of this course is to provide students with a deeper understanding of the process of formulation, implementation, and management of marketing strategy. Using the case study method, students will gain experience in analysis and decision-making skills. Prereq: Busi 2423 with C- or better
A general management approach to the fundamental aspects of manufacturing and service operations. Decision making in the areas of process selection, capacity analysis, layout, planning and scheduling, job design, quality and inventory control. Prereq: Econ 1013, 1023 and 2613, Math 1613 or 1013 each with a C- or better and Busi 2013 as a corequisite
The behaviour of individuals and groups in organizational settings. The effects of personality, perception, learning and motivation on individual performance. The interaction between individual determinants of behaviour and group dynamics. Prereq: Busi 1703 and Comm 1213 with C- or better or equivalent
This course examines current theory and research on the design and behaviour of effective organizations. It focuses on developing in students an understanding of mainstream and alternative theories of organizational and economics theories of the firm. Prereq: Busi 2733 with C- or better
An examination of the general principles of information technology and current technologies. Emphasis is on managing technology, and the government's effort to develop standards and current industry policies. The management of technology is explored as a means of improving management and practice and creating strategic competitive advantage. The restructuring of organizations to accommodate these new technologies is also explored. Prereq: Busi 1703, Comm 1213, Math 1613 or 1013, with C- or better
The course includes an introduction to business research methodologies, data analysis training, verbal communication skill development, and managing team based work assignments. The course is structured as a series of workshops, field work and visiting speakers that engage students in applied learning activities. The course is restricted to students enrolled in the BBA core, which typically occurs during students' sophomore year.
An introduction to the quantitative approach to decision making. Topics may include mathematical programming, forecasting, inventory management, simulation and queuing theory. Emphasis is placed on integrating these tools with computer analysis. Prereq: Busi 2513 with C- or better
The practices of business firms, the behaviour of consumers and consumer decision-making. A behavioural science approach will be used to analyze and evaluate the consumer and business environments and the forces affecting them. Prereq: Busi 2423 with C- or better
General principles of law followed in business and their application to typical business situations. Emphasis is on the basis of contract law. Prereq: Busi 1703, Comm 1213, Math 1613 or 1013, each with C- or better
This course establishes a foundation in the area of strategy formulation, implementation and analysis. Students learn from visiting business executives, undertake industry analyses, construct industry value chains, examine mergers and acquisitions, conduct SWOT and scenario analyses, search out new disruptive technologies and use other analytical approaches while profiling the formal strategies of major public companies. (2h studio) Prereq: Busi 2743, 2233, 2433 and 2513 each with C- or better
Increasingly, business managers must address concerns of constituents beyond traditional business borders. Through the examination of some of the most important and complex issues facing today's management, students will gain an understanding of strategic fit between business strategies and the external environment. This course must be taken on this campus with exceptions permitted in only the most extraordinary of circumstances. Prereq: Busi 2743, 3023, 3043 and 3053 each with C- or better and Busi 4953 as either a prerequisite or corequisite
Development of the basic skills needed for effective communications. Communication theory is introduced. Grammar and sentence structure are taught. Emphasis is upon developing an effective, concise, direct writing style. Students also learn the appropriate techniques and formats for writing reports and letters, and how to plan and deliver oral presentations and speak in public.
An introduction to the study of economics and the nature of economic problems at the level of individual consumers and businesses. In particular, markets, production, sales, costs, wages, profits, labour relations, productivity, taxation and regulation of businesses in Canada are all discussed.
An introduction to the study of economics and the nature of economic problems at the level of the whole economy. primary concern is with the determinants of aggregate measures of the Canadian economy, such as national income, employment, international trade, money supply, and interest rates. The difficulties of forecasting and stabilization policies are covered.
The application of statistical methods to economic data. Topics include: descriptive statistics, basic probability theory, discrete and continuous probability distributions, confidence intervals, hypothesis testing, simple and multiple regression, and time series.
Linear equations and their graphs. Systems of linear equations and linear inequalities. Polynomials, exponential and logarithmic functions. Vector and matrix algebra. Derivatives and optimization. Applications to business and economics are integrated throughout the course. Emphasis is on understanding how problems are formulated mathematically and on interpretation of mathematically-expressed real-world problems. Prereq: NS Grade 11 and 12 Advanced Math and Pre-calculus (or equiv); OR 70% or better in each of NS Grade 11 and 12 Academic Math (or equiv) OR 70% or better in Math 0110. Satisfactory performance in diagnostic test additionally required.
Note: Students must take 18 electives. Of those, 5 must be Marketing electives (chosen from Busi 3463, 4403, 4413, 4423, 4433, 4473, 4483, 4543, and 4653), 10 must be Non-business electives, and the remaining 3 can be either Business or Non-business electives. The above table assumes students take the remaining courses as Business electives.